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Google Analytics Overview

 

Google Analytics is used by more sites than any other commercial system. That's because it's free! Watch the Free Tour Here

What's in it for you?

Simplicity
Google Analytics is easy to use for novice marketers and business owners, while also being of superb use to experienced web analytics professionals..

Integrated with Google PPC Ads
If you have a Google Ads account, you can use Google Analytics directly from the Adwords interface. Google Analytics automatically calculates ROI metrics from your PPC ad cost and keyword tracking data, helping you to avoid losing money.

Tracks all Activity
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

Fast Implementation
At it's most basic, the Google Analytics tracking code can be copied into each of your website pages and tracking begins immediately.

Flexible Custom Reports
All the information you need can be placed in a custom report you can schedule to be emailed automatically to colleagues regularly. The reports are generated with a totally flexible date-range comparison tool i.e. compare this month with last month's data

Ecommerce Tracking
Trace ecommerce transactions back to specific campaigns and keywords and see where your revenue comes from and why..

Funnel Visualisation
Find out which pages result in lost conversions and where your potential customers went.

Multi-language reports
Google Analytics reports in 25 languages: English, German, Italian, French, Spanish, Swedish, Japanese etc

 

 
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