Google Analytics is used by more
sites than any other commercial system. That's because it's
free! Watch
the Free Tour Here
What's in it for you?
Simplicity
Google Analytics is easy to use for
novice marketers and business owners, while also being of superb
use to experienced web analytics professionals..
Integrated with Google PPC Ads
If you have a Google Ads account, you can
use Google Analytics directly from the Adwords interface. Google
Analytics automatically calculates ROI metrics from your PPC ad
cost and keyword tracking data, helping you to avoid losing money.
Tracks all Activity
Google Analytics tracks all online campaigns, from emails
to keywords, regardless of search engine or referral source.
Fast Implementation
At it's most basic, the Google Analytics
tracking code can be copied into each of your website pages and
tracking begins immediately.
Flexible Custom Reports
All the information you need can
be placed in a custom report you can schedule to be emailed automatically
to colleagues regularly. The reports are generated with a totally
flexible date-range comparison tool i.e. compare this month with
last month's data
Ecommerce Tracking
Trace ecommerce transactions
back to specific campaigns and keywords and see where your revenue
comes from and why..
Funnel Visualisation
Find out which pages result in lost
conversions and where your potential customers went.
Multi-language reports
Google Analytics reports in 25 languages:
English, German, Italian, French, Spanish, Swedish, Japanese
etc
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