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Q: Why pay for Analysis when Google Analytics
is free?
A: Brian Clifton, Head of Google Analytics, says:
"Google Analytics is a free tool - that’s it. It is
a data collection and reporting tool, but it will not analyse or
optimise your web site or do search engine marketing for you (no
tool can!).
For that you need intelligent people i.e. expertise. Also some
web sites are complicated and require a bespoke implementation.
Again that requires expertise.
If you require professional services, buy these separately"
Source: www.advanced-web-metrics.com/blog/2007/03/31/emetrics-london/
Busy professionals often do not have the time it
takes to understand what Google Analytics is telling them.
That's what RingJohn does. We study your data and turn it into
realistic commercial choices for you based on your website goals.
What You Get:
- Google Analytics experts examining
your data in detail
- Actionable recommendations based
on what your visitors do
- Understanding of what works on
your website and why
- Understanding of what does not
work and why
- Clarity on which marketing campaigns
work best and why
- Verification of a given strategy
or campaigns' merits
- Clear evidence of your Brand's
visibility online / offline
- Knowledge of what your visitors
want and why
- See which visitor segments to
target and why
- Learn what opportunities you've
been missing
- Assurance that your website
can handle the traffic
- Insight into whether your checkout
process loses sales
Timing: 10 day turnaround
Cost: From €500 (for 6 hours analysis)
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