Internet Marketing and Advertising Specialists
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customer insight

 

What You Get

Instant Deployment:
Customers have deployed our patented systems within an hour and gained insights which have saved millions. We have examples of some customers seeing a 550% increase in website conversion rates within 9 months of installing Speed-Trap.

Comprehensive Pre-Built Data Marts:
Speed-Trap 6 provides direct access to our pre-built data marts either
via XML request or direct SQL access.

Containing a fully integrated set of tables linked to session and customerID this provides the ideal integration point for many marketing and customer insight applications

Real Time Session State Web Service:
Our Real-Time Engine provides the same in-depth behavioural analysis
and datasets via a real-time Web Service interface to drive real-time personalisation and marketing applications with sub-second response times and scalable solutions for the largest sites.

Long Term Customer State:
The real-time service also provides integrated access to customer-state information.

Dashboards:
A complete range of standard reports including analysis from campaigns to performance and from usability to path analysis.

OLAP-based interactive segmentation and a wide range of graphical and tabular reporting are suited to intermediate and power users.

Email Reporting:
An automated production reporting system delivering scheduled e-mail reports to defined distribution lists in Word, Excel, PDF or HTML formats for Executive or Production reporting.

Live Big-screen and Ticker Reporting:
Call and support centre and executive “ticker” live displays via in-built
WebStart KPI dashboard functions allow definition of unlimited number of fixed-function reporting applications.

Business Alerts:
For immediate alerts when important changes occur to key business parameters or site statistics, Speed-Trap’s Business Alerts™ provides email or SMS real time alerts to key operational and business users.

Visualisation Workbench:
For the power-user the visualisation workbench provides Speed-Trap’s unique, patented, video replay and clickmaps, and also offers a
development environment to allow the implementation of custom analysis or ad-hoc behavioural research.

Fast Implementation Options
By using Speed-Trap’s Dynamic Collection™ technology with its Instant Instrumentation™ capabilities it is fast and simple to get started.

You can choose how you want to deploy Speed-Trap; either as a hosted ASP service or in-house for additional security and control.

 

 
Free Consultation