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Customer Insight Overview

 

Get a 360° view of how your online applications are performing. Answers for all parts of your business:

  • eBusiness Managers
  • Marketeers & Campaign Managers
  • Business Analysts
  • Operations Managers
  • Design and Development Teams
  • Customer Insight Teams

RingJohn's enterprise analytics offering for large websites with over 100,000 visitors per month is "Speed-Trap 6"

This analytics solution competes directly with other enterprise class vendors like WebTrends, CoreMetrics, Omniture and HitBox.

RingJohn's Speed-Trap solution was recently named by Forrester in their article ‘Why Website analytics matter’ to be “one of the top three Website Analysis solutions in the world”.

First delivered in 2000, our unique data collection technology has proven itself on some of the worlds' largest and most successful web sites.

Ours is a unique & patented technology that allows real-time collection and analysis of detailed information about your users’ activity and experience whilst on your website.

We capture enough data to build and replay any individual visitor’s session as a real-time video. More critically, segmentation of your visitors into distinct groups allows you to fully appreciate your target audiences' website experience.

Speed-Trap 6 extends beyond traditional click-stream or hit analysis, to provide a complete e-business intelligence tool.

Commercially, the Speed-Trap 6 solution can:

  • Provide “virtual footfall analysis” with unparalleled visualisation, eg click-maps
  • Classify every session using multiple arbitrary attributes - campaign source, buying patterns, loyalty card numbers etc.
  • Provide multiple real-time customised dashboard views - by product, activity, campaign, department, function, outcome, etc.
  • Support in-depth A/B and usability testing analysis
  • Record and analyse every search and outcome
  • plus much more

We accurately record and analyse all your website visitor activity and the customer's experience in a secure, privacy-conscious and reliable way.

This means we provide an unprecedented insight into patterns of behaviour, leading to either success or failure, and enables well-informed data-driven decisions to be made about website design, system performance, promotional and campaign activity etc

Most importantly, this data can be acted upon - in real-time.

Imagine being able to determine what each of the visitor’s that entered and spent time on your site, did before they departed, what fields they were filling out before they abandoned a form, what items they searched for but were not able to find, special offers they looked at but did not buy, etc, etc, etc.

Whether bought outright or implemented as a managed service, Speed-Trap 6 may be used on a modular basis, and in an affordable manner to suit all budgets, business objectives and requirements.

Why Speed-Trap 6 for Enterprise Analytics?

Speed-Trap 6’s greatest differentiators are the depth, consistency, accuracy and structured nature of it’s data.

The unprecedented ease of fast installation, means that all the benefits of client-side (tagging) technology can be realised on ANY dynamic, Web 2.0, or static site without the traditional complexities of variable tags and custom code.

This enables real-time business decisions to be made – deployment in minutes, to provide years of definitively meaningful answers for real business benefit.

 

 
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