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Definition: Key Performance Indicators (KPIs)
are quantifiable measurements, agreed
in advance, that monitor how well a website is doing in achieving
its objectives.
A KPI's real value is in identifying performance outside agreed
norms which signals a need for managerial intervention.
They allow you to get a great overview of site performance and
trends without being inundated with non-actionable data.
Do not expect to get KPIs right the first time.
The more you challenge and are specific with your goals, the more
you improve how your website helps you sell more.
A Key Performance Indicator is just one data point that is used
to measure a certain aspect of the site.
By comparing different KPIs against your websites' goals, you
get a clear understanding of your websites' ability to turn prospects
into cash. If the comparison results aren't good, KPIs indicate,
which areas of your website need work.
Whether installing Google
Analytics or Enterprise
Analytics, we need to work with you in determing what your
KPIs are.
Some typical KPIs are:
- Conversion Rate
- Cost per click
- Cost per Lead / Sale
- Bounce rate
- Prospect rate
- Returning visitors
- Abandonment rate
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- New account signups
- Article or press release
views
- Newsletter signups
- Page views per session
- Visitors per Lead / Sale
- No. of Leads / Sales
- No. of PDF downloads
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