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The Web Comes of Age
At the same time as web 2.0 has transformed user’s online
experiences via technologies like AJAX and ‘rich media’
an even bigger change has happened:
the web has gone mainstream!
It moved from being used by technophiles and early-adopters to
being the way we all do business...
At the same time the reach of the Internet in both socioeconomic
and geographic terms is accelerating,
providing the ultimate precision marketing environment.
Online Precision Marketing
This step-change in the use and value of the Internet has also
demanded a similar change in the technology which supports your
online channels; and perhaps most significantly in respect of the
measurement and analysis of the way in which the online channel
is performing for your business.
Traditionally solutions provided KPI information like “page
impressions” and “unique visitor counts” and
were very technology-focussed, providing detailed information to
the operational and editorial teams.
This need to change focus from the technology to the customers
and deliver insight to the business management and marketing teams
has resulted in the emergence of a new class of Customer Experience
measurement tools.
Speed-Trap 6 represents the latest generation of one of the most
mature customer experience solutions on the market.
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