benefits & costs of customer
insight
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- It’s not the web we need
to analyse
- It’s our customers we need to understand!
Proven on some of the largest and most successful web sites, Speed-Trap
6 brings together three key functions:
Capture: Simple, accurate and economic online
behavioural, environmental, content and experience data capture
from any online application.
Transformation: Business and behavioural models
to convert this online customer experience data into business events
and customer insight.
Delivery: Complete suite of reporting solutions
and a customer and process-focussed data marts to drive all your
marketing and business processes.
Some of the questions RingJohns' Speed-Trap 6 solution answers
are:
- Where do converting site visitors
come from?
- What do they do when they get there?
- Where do those that don’t succeed abandon ?
- What were the visitor’s who failed trying to achieve?
You will be able to:
- Drive more transactions and sell
more “service and product” from
our website(s)
- Obtain better knowledge, awareness
and understanding of the user experience
- Make use of significant differentiators
and gain competitive advantage
- Take advantage of RingJohn's
competence and specialist expertise
to obtain guidance as required (not
least during the initial implementation
and potentially a usability study
if required)
- Use new information via links
to existing management information
systems
- Launch this service very quickly
- Easily adopt and manage the service
for all involved - IT, web dev
team and business unit managers
- Accommodate new requirements
and evolve, as understanding and
realisation as to scope of using
Speed-Trap 6 (and online activity) increases
- Maximise profitability and ROI
from alliances, affiliate links
and marketing campaigns (on
and off-line)
- Understand visitor use of existing
or new website features such as
an on-site Search facility
Timing:
- Data collection within 1 hour
of our code insert being deployed
- Business rules & dashboard configuration takes approx 2
days
Cost:
- From $50,000 (based
on unique visitor sessions)
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