Turn Data into Insight
Having all the raw data at your fingertips is just the first step.
Next you need to transform this clickstream,
behavioural, environmental and content data into business information.
The Speed-Trap pre-built models provide this transformation -
they provide rapid deployment on any site via a simple configuration
interface that translates the collected data into business objects
which represent transactions, campaigns, performance, form usage,
user and customer profiles, etc.
This unique approach means that you are able to implement a complete
and detailed analysis of your site and its users with a minimum
of effort. This also means that it is possible to re-analyse historical
raw data to dig deeper into emerging behaviour, understand the
impact of site changes, or see when campaigns were incorrectly
implemented.
Speed-Trap’s open APIs also allow you to
add further custom analyses, with access to the complete raw data
set.
Customer-Focussed Data Structures
Traditional solutions have focussed on the webpage as their unit
of analysis; this means that their data structures, reporting and
analysis are all page-based.
This results in two problems:
1) Web 2.0 applications break the page-per-action
paradigm so traditional web analytics products are unable to track
behaviour.
2) Traditional web analytics products are unable to track the
individual, undertake cluster analysis,
or drive personalised marketing programs.
Speed-Trap 6 solves these problems through visitor and session
based pre-designed data marts.
These allow you to understand your site’s audience as clustered
communities of users, individuals or as a complete aggregate.
This unique approach means that once you have this customer-based
dataset you can use (and re-use) it for applications across
your enterprise:
“With detailed information like this, down to the level
of the individual there is almost no limit to what we can achieve.”
Speed-Trap systems use advanced OLAP modelling to
present the data, and allow multiple audience segmentations to
be constructed based on your definitions of user behaviour, demographics
or source.
You choose your own segments, then slice the data any way you
choose to expose the key insights and analytical gold-dust which
can transform your business from “also-ran” into “market
leader”.
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