Dynamic Collection™ - Web 2.0 Data Collection
If you want to understand your customer’s real experience
of your site then you need to collect that data at the point where
they are having that experience - at their browser.
Server logs, packet sniffers and other traditional data collection
mechanisms aren’t in the right place to capture the data
you need, and current tagging technologies are just too cumbersome
and expensive to deploy and therefore very limited in the data
they provide.
Speed-Trap’s Dynamic Collection™ in-browser collection
using the latest Web2.0 technologies ensures that you have the
detailed, accurate, real-time data you need to measure the experience
you are delivering to your customers.
By using advanced AJAX technologies Speed-Trap
also allows you to achieve instant deployment; a single change
will deliver all the data you will ever need to really understand
your online business.
Dynamic Collection also allows you to collect more
information than any other Enterprise solution on the market,
from click to mouse move, from page load to page content, a complete
suite of data all with that single change - from static, dynamic,
secure pages - with no dependence on web or application server
type or implementation infrastructure.
The system also allows you to provide integrated reporting across
multi-domain portals without the need for any changes to the site
or the use of 3rd-party cookies.
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