Usability is a very important element of Internet marketing.
After you’ve gone to the trouble and expense of getting
people to your website, it would be nice if they could actually
do what you want them to – be that buy online from you or
to simply call you with an enquiry.
RingJohn produces website usability audits as well as holding
focus groups if you’re looking to target a specific user
demographic with your online application.
The focus groups are conducted at our office in our computer
lab. Full reporting on each test user’s experience is recorded
and made available to you for analysis.
For all our usability work, we use “Moreray” software
which is the same tool that Amazon and Google use to ensure a
great visitor experience. If you want to observe as we do usability
tests, that’s no problem either.
