Search Engine Optimisation is where we work on a website to make
sure that Google & Yahoo can see all the content on that website.
There are hundreds of minor website elements than can be changed
to ensure your website is best prepared to achieve high rankings.
Many times, our clients can’t tell what work we’ve
actually done on the website but they can still see massive improvements
in their search engine rankings.
Search Engine Optimisation on your website should be a once-off
exercise. Some SEO companies say that they “continuously
optimise your site each month”. That’s really just
a scam.
If your website is done right the first time, that’s it.
Leave it alone!
The next step for you then is links. The more better quality
links you have from lots of different websites, the higher up
on Google you’ll appear.
