Website Optimisation is normally a once-off exercise whereby RingJohn
works with your developers to change different things on your
website.
By doing this, Google, Yahoo & MSN can then find all your
website pages so assuming that each page is optimized for different
keywords, that means you’re likely to get lots of people
reaching your website having searched for lots of different keywords.
That’s a good thing because it means your website is not
too dependant on being top of Google for any 1 specific keyword.
We always warn clients that if Google can drop large International
brands like BMW from it’s rankings - which it does, it can
drop you too. Therefore it’s very important to operate within
search engine rules and not do anything that could potentially
cause your rankings to suffer for using dangerous or forbidden
tactics.
RingJohn has been doing SEO for long enough to know that doing
things correctly and within the search engine guidelines is by
far the best long-term policy.
