PaperClick which is also known as “PPC” or “sponsored
links” is where you can advertise your products or services
to potential customers on search engines like Google and Yahoo.
Your costs are driven entirely by your choice of keywords. For
example if you sell MP3 players, by choosing keywords like “cheap
mp3 players” or “good mp3 players”, your ad
will appear in front of people who search for those keywords on
Google, Yahoo or MSN.
If this ad which is normally on either the very top or the right
hand side of the results page is attractive, people will click
on it and arrive at your website. At this point you have now been
charged for the click and whether or not you make a sale or get
an enquiry depends on how good your website is at converting prospects
into customers.
