Setting up a PaperClick Account properly need only take about
4 hours if your business is very simple and you don’t offer
many products or services in many places.
If however you do offer many products or services in different
regions or cities, the amount of time required to correctly setup
your ads can take as much as 4 to 5 days.
Planning the account structure and ensuring your currency and
geographic targeting settings are correct is an essential first
step.
Next is researching the different variations of your keywords
so as you ensure you get as much targeted traffic as possible.
Integrating and testing your PPC ad account with Google Analytics
or, if you’re a large company, your business intelligence
solution, is also very important as it gives you full visibility
over every aspect of your spending. By having this important tracking
in place you will save a lot long-term as well as being able to
spot problems early.
