Google Analytics is powerful software made freely available by
Google in 2006.
It contains over 80 reports and in our view, is the best website
measurement tool for all except the largest websites.
The basic version can be installed very quickly but as with any
measurement system, if it’s not measuring the right things
correctly, the conclusions you draw from looking at the reports
will be wrong, so the initial setup procedure is critically important.
Google Analytics is great for seeing what people don’t
like on your website and which sources of online marketing give
the best return on investment.
Also, if you run an online shop, you can get fantastic insight
into the reasons why some products sell better than others and
take effective action to increase your overall site revenue.
