Google Analytics’s Ecommerce module offers very detailed
insight into the source and nature of individual transactions
on your website as well as the ability to group certain transaction
types together for more comprehensive analysis.
Extensive testing needs to be done at this stage to ensure that
your systems are working properly and that data is being collected
correctly.
RingJohn can offer you advanced filters as well as customised
programming at this stage including things like regular expressions
which can greatly add to the capabilities of Google Analytics
and also give you better reporting on your online activities.
