Internet Marketing Training Course Agenda

Day 1

Search Engine Optimisation

9.00 - Registration
9.30 - Start

10.00 - Google & Yahoo Explained

Search Engine Overview
Spotting your Website Errors
What Phrases do Users search for?
Web Ranking Guidelines
What Not to Do

11.15 - Website Changes Required

The Basics: Sitemaps, Titles, etc
Why MetaTags are Useless
Ecommerce Website Issues
Content Management Systems
Ignoring your Web Designer
Avoiding Search Engine Carnage
Business Reality - Can you afford it?
The future of Web Marketing

1.00 - Lunch

2.00 - Competitor Analysis & Links

Why your Competitor ranks Highly
Tracking news on ANY company
Why & Where to Get Links

3.45 - Website User Behaviour

Get expert consultancy for free
Do What Amazon does - cheaply
Where do people go on your site?
Why "hits" are useless
Foreign Language Issues
Blogs, PodCasting & RSS explained
Growing web sales via Mobiles

5.30 - Finish

Day 2

Pay Per Click Advertising

9.30 - Converting Visitors into Clients

Could your site be working harder?
Tweaks to get more sales
A/B Split Testing explained & demo
Phone Nos & Emails - Useful things you don't know

11.15 - Pay Per Click (PPC) Explained

PPC Overview
Setting Clear Objectives
Pros & Cons of Google Vs Yahoo
Paid Advertising Misconceptions
Click Fraud - Explained & Avoiding
CopyWriting Tips for:
- Calls to Action
- Headlines
- Descriptions
- Display URL

1.00 - Lunch

2.00 - Live Google PPC Demo

Demo of Google System
Being Live in Minutes Globally
Structuring your Ad Account
Bidding € / £100,000 per day
Tracking Return on Investment
What Not to Do

4.30 - Live Yahoo PPC Demo

Demo of Yahoo System
Avoiding Common Problems
Structuring your Ad Account
Click Fraud Issues

5.30 - Finish