Day 1
Search Engine Optimisation
9.00 - Registration
9.30 – Start
10.00 -
Google & Yahoo Explained
• Search Engine Overview
• Spotting your Website Errors
• What Keywords are used?
• Web Ranking Guidelines
• What Not to Do
11.15 - Website Changes Required
• The Basics: Sitemaps, Titles,
etc
• Why MetaTags are Useless
• Ecommerce Website Issues
• Content Management Systems
• Ignoring your Web Designer
• Avoiding Search Engine Carnage
• Reality. Can
you afford it?
• The future of Web Marketing
1.00 – Lunch
2.00 -
Competitor Analysis
• Why
your Competitor ranks Highly
• Tracking news on ANY company
• Why & Where to Get Links
3.45 - Website User Behaviour
• Get expert consultancy for
free
• Where do people go on your
site?
• Why "hits" are
useless
• Foreign Language Issues
4.30 - From Visitors
to Clients
5.00 – Google
Analytics
5.30 - Finish
|
Day 2
Pay Per Click Advertising
9.30 - Group Analysis
• Review of each site
• Viability
of sites
• Analysis of what’s
working
• Study of optimisation
needed
11.15 - Pay Per Click
(PPC)
• PPC Overview
• Setting Clear Objectives
• Google
Vs Yahoo
• Paid Ad Misconceptions
• Click Fraud - Avoiding
• CopyWriting Tips for:
o Calls to Action
o Headlines
o Descriptions
o Display URLs
1.00 – Lunch
2.00 - Live Google
Demo
• Demo of Google System
• Being Live in Minutes
• Structuring your Ad Account
• Budgeting €100,000
per day
• Tracking ROI
• What Not to Do
4.30 – Email
Marketing
4.50 – Blog
Marketing
5.10 - Video Marketing
5.30 - Finish
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