1) The number of other sites linking to your URL …. is
the single biggest factor in determining
what sites are indexed (and
ranked highly*) by Google, as we find most pages when our
robots crawl the web and jump from
page to page via hyperlinks.
2) Make a site with a clear hierarchy and text links. Every page
should be reachable from at least one static text link.
3) Offer a site map to your users with links that point to the
important parts of your site. If the site map is larger than 100
or so links, you may want to break the site map into separate pages.
4) Create a useful, information-rich site and write pages that
clearly and accurately describe your content.
5) Think about the words users would type to find your pages,
and make sure that your site actually includes those words within
it.
6) Make sure that your TITLE and ALT tags are descriptive and
accurate.
7) If you decide to use dynamic pages (i.e., the URL contains
a '?' character), be aware that not every search engine spider
crawls dynamic pages as well as static pages. It helps to keep
the parameters short and the number of them small.
8) Keep the links on a given page to a reasonable number (fewer
than 100)
Source: http://www.google.com/webmasters/guidelines.html
The above guidelines are critical for high rankings across all
search engines – not just on Google.
*RingJohn comment.
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