Perfect for:
- Brand managers seeing their brands
damaged
- Business owners losing revenue through negative comments
How We Help:
Initial Consultation
We discuss the source of
the problem with you, the impact
on your business and whether legal
action is an appropriate response.
Survey the Situation
We determine what is affecting
your reputation online and the extent
of the problem.
Evaluate the Problem
We analyse the online strengths
and weaknesses of the effected website.
Create a Strategy
We devise a plan outlining
what work needs to be done regarding
search engines, blogs, social media,
press releases etc as well as timeframes
and responsibilities.
This important step normally involves establishing what actions
we can take now and in the future to limit damage to your brand
or business reputation
Implement the Plan
We implement the agreed
plan. This typically consists of
promoting positive material about
the brand or business to the top
of Google and Yahoo. By doing so,
damaging material is pushed further
down the rankings making it less
obvious that potential customer will
be exposed to it.
Measure the Results
We monitor the results via
web analytics and through regular
examination of your listings as well
as pay per click results.
Track Developments
We use our brand
monitoring service to track any
mention of your brand online for
several months.
React to Developments
Should there be any negative
actions by 3rd parties, these can
be countered assuming a strategic
plan is in place.
Timing: Dependant on severity of the problem
Cost: From €6,000
|
