What is Pay Per
Click (PPC) Advertising?
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"Pay Per Click" is when you pay to reach people who are searching
on Google, Yahoo or MSN for your product
or service
Eg: If
your business sells "red
shoes" and a Google
user searches for "cheap
red shoes", your
ad can appear 1st on Googles' search
results page.
Only when the searcher clicks
on your ad on Google and visits
your website will your credit card
be charged by Google.
- You decide when your ads run
and when they don't
- You are 100% in control of what
you spend
The cost of a typical click is anywhere from 5c to $90 depending
on what your market is. eg: UK "car insurance" click costs are
often £40
Q: When people are looking at your website, does
your website motivate them enough to buy / enquire online
or call you?
- Getting targeted prospects to
your site is half the battle.
- Once there, do they purchase
/ make an enquiry?
Q: Do you need our conversion improvement services?
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