Do your visitors do what you want them to?
What are your website goals? Some
typical ones are:
- Get more enquiries via
your website
- Sell more products directly
online
- Increase sign-ups to
company newsletter
- Attract more attendees to
your seminars
- Increase numbers of
downloaded files or datasheets
- Sell more advertising space
RingJohn's standard conversion improvement strategy consulting
service is designed to give you clear simple recommendations on
increasing revenue through increasing conversions.
With experience on different Web Analytics platforms like WebTrends, Google Analytics, ClickTracks
and Hitbox, and with our years of Internet marketing experience
across different industries, we're in the perfect position to help
you increase revenue from your website.
What You Get:
- Examination of
all revenue-generating website
sections
- Insight into
why potential customers may not
be following the correct paths
- Actionable recommendations based
on what your visitors do
- Understanding of
what does not work and why
- Analysis on
why customers buy or enquire
- Guidance on
the best times to run promotions
to increase revenue
- Benchmarking of
your conversion rates against industry
averages
- Clarity on why
people exit your site
- Suggested design edits (where
appropriate) to maximise
revenue
- Shopping process design
analysis (where
appropriate) to ensure your
shopping system minimises abandon
rates.
- A comprehensive report detailing
all key findings
In general we find that incremental % changes at different key
points on the site combine to increase revenues considerably.
We will require access to your web analytics solution in order
to facilitate comprehensive analysis and accurate findings.
Actionable recommendations will be included on how to increase
conversions on your critical revenue-generating pages through the
possible use of additional on-page design elements and various
calls to action.
This report covers all issues associated with increasing conversions
on your website(s)
Typical Timing: 5 days
Cost: $6,000
Optional: Conversion improvement consultancy
is also available at an hourly rate
of $150 (min 3 hours)
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