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RingJohn can design and implement A/B
Split or Multivariate tests on your critical revenue-generating
pages to establish which factors
generate the most business for
you.
For most clients we use the free Google
Website Optimizer (GWO) tool to conduct split & multivariate
tests.
If you have a high traffic volume website, we recommend
the Enterprise-level Vertser or Offermatica solutions, both of
which use Taguchi methods which GWO does not.
Using GWO, we can answer some very specific questions about your
website's performance. Our testing allows you to predict the optimal
combination of variables even if you've never tested them
which allows you to get great results very quickly.
This whole process works fine with existing Search Engine Optimization
(SEO)
efforts and allows you to test different offers without impacting
your Google or Yahoo rankings.
How We Help You:
- We design the tests based to
your specification
- We work with your web developers
to implement the tests
- We run multiple tests simultaneously
- We combine different types of
tests
- We do simultaneous testing
- We use segmentation to show
different tests to different audiences
- Tests can be changed at will
- We analyse the results & report
to you
Factors to Bear in Mind:
- We'll need to test pages with
high traffic levels
- We recommend testing several
factors simultaneously
Timing: Determined by size of project and your
traffic levels
Cost: From $1,500
Excludes design work if required
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