Internet Marketing and Advertising Specialists
(800) 335 1472

Online Brand Monitoring FAQs

 

1) How is this Different to the Free Google Alerts?

  • With rare exceptions, RingJohn delivers every clip that Google Alerts deliver - and many more.
  • We deliver all your clips each morning through automated email delivery - not just selected clips as Google News Alert does.
  • If you want, we can add specific news sources to our media monitoring list (if we don't already have them) to assure that the media most important to you are monitored - including industry journals.
  • Every news clip we send you includes detailed circulation data for thorough analysis on audience reach and market penetration. Google News does not.
  • We can offer you customised media lists - so you can limit news monitoring to only those publications that you want to monitor.
  • When you subscribe, you get access to our searchable database that stores all your clips, making it easier for you to manage, sort, analyse and distribute your clips.
  • With our alert system, you can use many more keywords in a single search and get clips from global news sources from a single query. You can't with Google.
  • While it's not free, we offer the lowest-price full-service subscription media monitoring service available.

2) Are there news sources you don't monitor?

  • RingJohn monitors virtually all news sources that publish news content on their Web sites.
  • The exception is Web sites that require paid subscriptions. These include a handful of specialty journals including some medical and engineering journals.
  • It's important to note that RingJohn does monitor news sites that require registration, but not paid subscription. A few online news sites also block automated robots, prohibiting RingJohn (& Google) from monitoring them.

3) Will you send me the list of online media you monitor?

No. Our media list contains over 25,000 news sources and 100,000 consumer discussion sites. It's our biggest asset so we don't make it available.

4) Can you monitor just a list of specific sites for us?

Yes. We can create a custom media list for you.

5) Does RingJohn keep a news archive enabling searches for past articles?

No. Our news monitoring services store only our clients' clips in a searchable database. We don't store the contents of the news sources in an archive - and therefore cannot search for older articles.

6) How do you deliver my clips?

Daily by email. The daily email alert contains a list of all your clips found during the previous 24 hours.

7) How accurate will my results be?

RingJohn provides clients with today's most comprehensive and accurate news monitoring service. We run all results through a "triple filtering" process to achieve our extraordinary accuracy and relevance.

For most clients, over 98% of delivered clips are "good clips" - no duplicates and few if any irrelevant clips. The accuracy of RingJohn's service is especially good for clients with difficult search terms.

8) Is there a per clip charge?

Not for the first 1,000 clips per month. After 1,000 clips there is an incremental charge of €60 for each additional set of up to 500 clips.

9) How many keywords can I use?

The RingJohn service allows up to 15 keywords or multiword phrases per search. A phrase counts as a single key word. "And Not" words do not count toward the 15 word limit.

10) How do I change my keywords?

Contact us to have your keywords changed at any time

11) Can I get only "important" clips of "major articles" delivered?

Yes! As an optional service, we can monitor only articles that include significant coverage of your company, brand, or other keywords, ignoring/deleting "mere mentions". You can also specify that the articles be clipped only from the media sources you list.

12) Is a long-term contract required?

No. You're free to cancel at any time after the first 30 days of service.

13) How long does it take to start the service?
Usually 24 hours

14) How does your service compare to Factiva or Lexis-Nexis?

Factiva and Lexis-Nexis are designed primarily as archival information services, not as media monitoring services. As such, they are the preferred services to conduct legal or market intelligence research to find previously-published articles on specific subjects.

They are not great if you need a media monitoring tool to deliver all articles containing specific key words in a timely fashion from as many news sources as possible.

15) Do you offer customisation of services.
Yes

 

 
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