With the introduction of broadband connection, internet users are now able to enjoy multimedia content and videos online. During the times of dial up, it takes time for a video to download and be viewed. So even if advertisers want to make a video ad, they simply can’t due to the connection limitations. Now that it’s the era of broadband, is it also the age of video advertising?
Online video advertising is now the flourishing trend in the internet. It is attracting more and more advertisers. Why create ads in a video format? Internet users are not only after information, they are after presentation as well. Even if you have the best information, if it isn’t presented in an attractive way, your target audience may not go through that information at all. Video format ads attract more traffic since they provide information in an attractive and artistic way. It doesn’t appeal on the mental and emotional aspect of the target audience alone but to their aesthetic sense as well.
Internet users appreciate video content. This is the reason why there is an ever expanding rate of video downloads and views in the internet. More and more internet users make it a habit to watch videos online. Advertisers must consider this fact to get the most out of their advertising campaigns. If the target market wants videos then give them exactly what they want – video advertisements.
Video Advertising On Major Search Engines Like Google And Yahoo
The major search engines like Google and Yahoo have seen how thriving video advertising is. To give their advertisers the chance to make use of videos to advertise their products and services, Google and Yahoo offer video advertising. Google has introduced click to play video ads. Google has a wide variety of advertising options and the click to play video ads is the latest addition.
With the click to play video ads, the advertisers have the opportunity to combine sounds and motion to bring out the best in their ads. Video advertising on Google allows the advertisers to maximize the chance of getting more traffic. How does the click to play video ads work? The video ads will not play unless triggered by a click. There is a URL at the bottom of the video ad. The URL is the site address of the advertiser. Online users have the option to either go directly to the URL of the advertiser or view the content of the video ad first.
Video advertising on Yahoo and the other search engines is also possible. The search engines value the future of video advertising and to get a fair share of the video advertisers’ population, most of them are already offering video advertising services. Video advertising on Google and Yahoo are so far the most popular since these search engines can drastically drive countless traffic and views to video ads. As an advertiser, of course, you will always advertise on the major sites.