Online video advertising is a rapidly growing segment of web marketing. Online users are becoming more hooked to online videos. Statistics shows that there is an increase spending in online video ads. More online business are looking into the many benefits of online video advertising.
Broadband maturity and internet sophistication open the doors for online video advertising. Internet users are easily attracted with multimedia content. Videos appeal not only to the mental and emotional aspects of the internet users but also to their aesthetic sense. Internet users are able to appreciate what they can see for real. Videos serve as illustrative advertising.
The birth of broadband encouraged video advertising. A large percentage of the internet user population now uses broadband connection. It is now easier for them to view videos or multimedia content. Years ago when most internet users are still on dial up connections, advertising through multimedia content is almost impossible.
Video Advertising On Google
Google offers click to play video ads. Videos are the new addition to the various advertising forms in the Google content network. Google allows advertisers to maximize their advertising powers by combining sounds and motion to best present the ads. Click to play video ads are deemed to attract the target market better.
The click to play video ads remain static until an online user clicks to play it. The ad will cover an assigned ad space and when the video plays, it will still be within the ad space. The online user can opt to click the URL of the advertiser’s website instead of the play button. The URL is located at the bottom of the ad. The video ads can be set up following Google’s ad formats.
Video Advertising On Yahoo
Advertisers can promote their business in video format on Yahoo. A number of search engines are actually already offering video advertising. The major ones including Yahoo have seen how video advertising has flourished in no time. More and more internet users are going after information and presentation rather than the first alone.
Although the other ad formats are still usable, there are already a lot of advertisers getting hooked in video advertising. The major targets of these advertisers are the big names on the internet, Google and Yahoo. These two search engines will be able to deliver more traffic to the advertisers’ video ads. The internet always evolves and sooner or later, video advertising on Google and Yahoo will be fully maximized.