Top 20 Link Building Techniques

Link building is the process of attracting other websites to link to your website. Why is it crucial to build links? First, links are considered votes of importance by the search engines. This means a website with a large number of quality incoming links attracts higher search engine ranking. Second, links provide free traffic. Visitors to other websites can reach your website through the links. And lastly, links help build a website’s credibility and name.

How do web marketers get a large number of quality incoming links? Here are 20 excellent ideas on how to quickly get those links:

• Article marketing.There is nothing more effective than writing relevant and optimised articles and submitting them to high ranking article directories. In exchange of the valuable information, your website gets quality incoming link.
• Write valuable content for the website. This attracts links naturally.
• Write and distribute press releases. Aside from the link popularity your website gets, it will also get high traffic from the search engines.
• Write about a controversial topic. Be an authority of the information.
• How To’s and Top List types of articles never fail to receive incoming links.
• Build a directory for your niche industry. The directory can be on people, establishments, etc.
• Let yourself be known in your industry. Create an “expert” impression. People would always want to be linked to an expert.
• Always make the website linkable. This can be achieved by making it navigable and useful.
• Make the website attractive in terms of design. Just think about this, who would want to link to a messed up website?
• Submit the website to relevant directories.
• Submit the website to Open Directory Project like DMOZ.org. This is extremely crucial as the search engines like Google gives high regard to link from dmoz.org and more, they use the directory data in their own search results.
• Advertise through Google AdWords and Yahoo Search Marketing.
• Join forums and discussions. Post comments and don’t forget to link back to your website.
• Check that you have an RSS feed on your website. This makes syndication easy.
• Offer something for free, can be content, e-book or downloadable items in exchange of a link.
• Use “add” buttons on the website for easy bookmarking.
• Submit the website to local directories.
• Post content on blogs or create your own blog.
• Link your blog to high ranking blogs.
• Even in prints, make your domain name visible.

These 20 strategic ways will help build links in no time. Link popularity surely takes time to be achieved. But if you start now, you are one step closer to it.