Oops Watch Those Click Through URLs

We came across another eyecatching Facebook ad today, have a look. Unfortunately, when you click through, expecting to see some insightful blogging – you get an error page.

This hapless advertiser will be paying for empty clicks until they figure out that this is happening – just a big ‘ol waste of money. Could happen to a bishop though, as there’s no safety net to stop this from happening.

Wouldn’t it be great if the Facebook ad interface to picked up on things like this?