Online Marketing Master Class for SMEs

Online Marketing Master Class for Small & Medium Companies

When? Friday 25th of May & 15th of June (1:1 mentoring optional)

Where? Co Clare, Ennis or Ennistymon (TBD)

Cost? €200 per person maximum of 12 places (4 places remaining)

This two day programme will train you on all aspects of marketing via Google Rankings & Ads, Facebook, Linkedin, Twitter & YouTube. This is approached from a very practical and low budget small business perspective. You will receive the tools and knowledge needed to take action immediately to start achieving extra sales within hours. All topics are covered in detail from the basics through to very advanced marketing options. Thought-provoking group interaction is encouraged throughout!

You will learn:

• How not to fall foul of Google’s April 2012 “Penguin” update
• Why your website is not ranked top of Google for your product / service
• How to solve this problem without using expensive web marketing consultants
• How to obtain a high return from Web advertising & how to get started cheaply
• How to choose which social media sites and tools are most appropriate for you and your business goals
• How to setup and manage your own social media channels
• How to improve the performance of those channels at low cost.

Programme Structure:

1 Day on Google Marketing incl: Google Rankings, Ads, Analytics, YouTube Marketing etc.

1 Day on various online marketing issues incl: Group Website Analysis, Google Recap, Facebook, Linkedin, Twitter & Email Marketing 1 hour follow-up 1-1 session with you if you need further advice / guidance

Programme Topics:

• Google Rankings Explained

• Website Changes Required

• Website User Behaviour

• Ranking highly on Google with Videos

• Pay Per Click (PPC) Explained

• Live Google Ads Demo

• What Not to Do

• Web Analytics Explained

• Facebook, Linkedin, Twitter & YouTube Explained

• Is social media is right for your business?

• How to target your audience cheaply

• How to Setup Targeted Social Ad Campaigns

• Using Social to help Google Rankings

• The best tools to use

Trainer Bio:

John Ring is the leading Irish trainer on Google Rankings, Ads and online marketing having conducted numerous courses on web marketing topics successfully for County Enterprise Boards as well as Skillnets and companies including Eircom, Ebay and many more since 2005. John is a regular trainer with the Digital Marketing Institute and frequently gives online marketing courses in Ireland and abroad. John is also Google & FAS-qualified in website marketing and pay per click advertising. Over the past seven years, John has trained over 4,000 individuals on online marketing topics with superb participant feedback.

Feedback from Past Participants:

“John’s ability to explain web marketing is very refreshing and practical. Having implemented some of the learning only one week after the course we are already seeing results that will definitely bring in more business”

Adam Coleman, Network Manager, ACIST Skillnets

“Presenter had very strong knowledge of content. Very practical content”

Brian McArdle, Channel Manager, Ordnance Survey Ireland

“John is an excellent presenter who uses lots of examples making the concepts much easier to understand. The course is well structured, clear and informative”

Sarah Barton, MD, Thoroughbred Diaries

“Well delivered, informative and interactive – made everything very relevant”

Ingrid O’Suillivan, Direct Marketing Manager, Electric Paper

“John had a thorough understanding of using the Internet from a business perspective. He was able to relate his knowledge in a very teachable manner”

Claire Comerford, Marketing Manager, Raleigh Ireland

“Copious material, well presented”

John O’Keeffe, Operations Director, Reagecon Irl

“Material covered was clear and well presented. A great course with up to date information”

Niamh O’Mahony, Marketing Manager, Amethyst Designs

“Bridged the gap between technical and marketing which was where our website was failing to deliver”

Gillian Colan-O’Leary, Marketing Manager, Aepona

“Overall very useful, very interesting” Brian Scully, Website Administrator “Covers both basic and advanced material and both were clearly presented. I had knowledge of much of course material but my knowledge was increased and reinforced with many practical tips on previously unknown issues”

John Cunningham, MD, Schoolbooks.ie

“Everything explained in simple terms – builds individuals confidence very fast”

Lea McFarlane, Revenue Manager, Great Southern Hotels, Dublin Airport

To book please call Adam Coleman ACIST Skillnet 065 7081466/086100 5992 email adam@skillsacist.com