Irish Internet Usage

• 69% of Irish people are regular Internet users
• 1.25million people are subscribed to broadband in Ireland
• 10th is Ireland’s rank in the world for online buyers
• 25% of Irish people expect to spend more online in 2009
• 50% of Irish consumers look for advice online before making a purchase
• 90% of Irish consumers believe they can save money online
• €1,700 was the average online spend of an irish consumer in 2008
• €300 million worth of goods were purchased online in Ireland in 2008
• €2.5 billion spent in total online transactions including travel, gambling and finance in Ireland in 2008

Sources: iReach Market Research, Amarach Research, The Nielsen Company