How To Maintain Keyword Ratio Without Compromising Content

There is no second thought about the importance of using keywords in website content. Keywords are the key for a website to appear on the search results. When website content is optimised for a particular keyword, chances are it will appear on the top part of the search result every time the keyword is searched for.

Keywords play a vital role in organic and paid searches. Both search engine optimisation (SEO) and pay per click advertising (PPC) require keywords. In SEO, keywords are used as part of the website content. In PPC, keywords are listed and the ads will be presented if those keywords are searched for.

Is There A Thing As Keyword Ratio?

How many keywords does a website content need? Or how many keywords should be used in Pay Per Click ads?  With PPC campaign, an advertiser can come up with a large number of keywords. But when it comes to the ads, an advertiser should be careful to ensure that the ads will not be too stuffed with keywords.

The same thing is true with website content. When optimising website content, keywords are crucial. The website content should have keywords on it. But the question as to how many keywords should be placed on website content still confuses a lot of search engine optimisers and web marketers.

The quantity should be enough to associate the website with the keywords but not too many to raise the issue of keyword stuffing. The search engines are very particular with the ratio of keywords. They abhor search engine spamming which includes keyword stuffing.

Content And Keywords Combination

For every website, there is indeed a particular keyword ratio that will work. However, there is no way of determining it but trial and error.  Furthermore, there is no such thing as perfect keyword ratio. When writing website content, the focus should be on the meaning of the content rather than keyword ratio. Keywords should complement the content and not the other way around.

Optimised website content is not one that is keyword ratio focused but one that is target market focused. While the main purpose of search engine optimisation is to rank high on the search engines, the target market should always be the top priority. As long as the content is useful and relevant, there is nothing to fret about keyword ratio. A good rule of the thumb is to write content that is human readable while adding relevant keywords.