How to be First on Google (Part 2)

Ever watch “The X-Factor”? Me neither but it uses the same principles as Google does to rank websites. The more popular your website is with other sites, the higher you’ll be on Google.

“Popular” means having lots of hyperlinks (aka “links”) from other sites to you. Each link acts as a vote of confidence. The more “votes” you have, the better your rankings.

Suppliers:
The easiest way place to start. Contact your suppliers and ask them for a link from their site to you.

Swapping Links:
Contact related or non-competing sites and ask them for a link in return for you giving them a link from your site. For competitive keywords, the effectiveness of this technique is limited.

Directories:
Get your site listed in the Yahoo directory ($299/year), Dmoz, Best of the Web and JoeAnt

Article Syndication:
Can you write some interesting articles? If you can, submit them free to websites like ezinearticles.com. The idea is that other people can use your article for free on their website in return for giving you a link as the source.

Building links is extremely slow, tedious and time-consuming. It requires perseverance and patience. The cheapest option for you may be to hire a student part-time and get them to follow the principles above.

To conclude, the above is not rocket-science. You just need to do it consistently and focus on adding content and links. If you do, you’ll be top of Google in 12 months time and will see your online sales and enquiries increase dramatically!

Part 1: How to be First on Google (Part 1)

About The Author
John Ring is the Managing Director of Internet Marketing agency RingJohn.com. The company specialises in helping clients increase sales and leads through their websites.