How Competitor Websites Facilitate Successful SEO

Part of search engine optimisation’s (SEO) aim is to increase return on investment or ROI. SEO helps website owners gain the edge over their competitors. But do you know that watching over your competitors’ strategies can actually help you optimise your website better?

Competitor analysis gives you an inside look at the search engine optimisation strategies that your competitors use to attain their high rankings. Performing competitor analysis will have a big impact on the overall result of an SEO campaign. This allows you to discover what your competitors’ tactics are in boosting their ranking. You can opt to utilise those tactics in your own website as well.

Performing Competitor Analysis

How do you perform competitor analysis? The first step seems obvious, you need to find a website to compare your website to. Do this by entering your most ideal keyword or keyword phrase on the search box. The top listings on the search result are your topmost competitors. Why are they on the top of the search results? These websites have successfully done their SEO assignments.

If you will be performing competitor analysis, it is important that you focus your analysis on the top ranking websites. It is on these websites that you can get strategic ideas. These websites have used strategies that made them on the top. The SEO strategies they used will certainly help your website get the same ranking.

Analysing Major Competitor Sites

You can pick at least three competitor websites to do the analysis. What should you analyse? The first focus would be the site’s high ranking page. Analyse how the keywords or key phrases are incorporated on the page. Pay attention to any pattern that may occur on the three sites. The goal is to find any strategic pattern utilised by these high ranking competitor sites.

The major areas that you should look into include the keywords, links, description tag, heading tags, title tags, page design, page content and the navigation. Keep your eyes open to the SEO strategies used by your competitor sites.

After identifying what effective SEO strategy used by the three competitor sites, it is time to implement the same strategy on your own website. If your competitor sites ranked high on the search results using those SEO strategies, then your website will definitely get higher ranking as well. Use the SEO strategies wherever and whenever you can but always remember to use them within the search engine acceptable parameters.