If you are looking for someone to set up and manage your Google AdWords campaign, Google can give you a list of thousands of Google AdWords Qualified professionals and companies. The list can be so overwhelming that choosing between the professional individuals and the company can be a hard task.
Google has its way of telling advertisers who to trust in terms of setting up and managing their AdWords account. Google has a long list of Google AdWords Qualified Professionals and Companies. These are the persons and companies who have met Google requirements and have passed the Google qualifying exam.
Identifying The Google AdWords Professionals
Google allows the professionals to use the AdWords Qualified Professional logo. The logo may just be a symbol but it can mean a lot to an AdWords expert. It attracts more clients and it helps build trust among the potential clients. It is always easier to trust a Google AdWords account to a qualified professional.
Advertisers who need AdWords expert services just have to look for the AdWords qualified logo to ensure that they will be dealing with persons who know AdWords fairly enough. Even if Google AdWords offer features that make account management easy, it can still save the advertisers money and effort having the experts handle the account.
Professionals Vs Company
What is the difference between a Google AdWords Qualified Professional and Google AdWords Qualified Company? The first refers to individuals who:
passed Google qualifying examination;
have managed an AdWords account for at least 90 days; and
have maintained $1,000 total spend during the 90 days
The second refers to a group of at least two qualified individuals who:
are qualified under the main company registered “My Client Center” account;
have a billing and mailing address in the United States or US territory or in EMEA country; and
maintain a specific 90-day client total spend (varies according to the country but most of the countries fall under the $100,000 limit), for Ireland it is $100 and UK $100,000 (equivalent to local currency).
Why Choose Google AdWords Qualified Professionals?
Before Google introduced the qualified professionals, there was no way to tell whether an individual or a company is worth your trust. Now that you are able to tell who’s knowledgeable or not in terms of AdWords management, will you still trust your account to anyone else? Advertisers are left with the choice whether to work with self proclaimed experts or with someone who has passed Google standards. If you are after a win-win situation, the latter is definitely an obvious choice.