The following is an opinion piece written by our online marketing executive Andrew, who completed a part-time online marketing course in Dublin before starting as an intern with RingJohn earlier this year.
A July 2009 Forrester study forecasts that US budgets are set to double on search engine optimisation as well as pay per click. Indeed search marketing is set to take 59% of online marketing budgets.
This is a question that we get asked here a lot.
If there is more than one person in your organisation using your Google Analytics account, we strongly recommend that you create a different user account for each person instead of sharing the same username and password.
The process is quite easy, and you should be able [...]
Since its launching, Google Analytics has become a part of many small and medium sized websites. Google Analytics is a crucial tool in tracking exit links. The question is why do you have to track your website’s exit links? What can Google Analytics do to help you in the tracking process? How can you track [...]
The internet has literally captured the world. As the number of population grows, so is the number of online users rise up. In Europe alone, 321,853,477 or 39.8 % of its population now uses the internet based on the latest statistics available at Internet World Stats. The percentage was taken from the base which is [...]
Online business is not just about putting up a website and optimizing it. A website may be attracting site visitors but it doesn’t mean it will already be profitable. Site visitors need to be converted to customers before the website will start profiting. The websites should still close the sale.
An online advertising campaign that generates high profit should be well maintained. On the other hand, don’t stick to a no-profit advertising campaign. But how will you know if your online advertising campaign is profitable or not? The key is to measure online advertising results.
Web statistics is always considered significant in search engine optimisation (SEO). This is a fact that unfortunately ignored by some web marketers. Web statistics is often undervalued by some search engine optimisers when the fact is that it plays a crucial rule in achieving overall SEO success.
Most of the successful online business owners consider statistics as a valuable business tool. What is the use of statistical results in internet marketing? Here are the latest internet statistics in UK and how it can help web marketers in promoting UK based websites.
Internet marketing training is for all types of websites. Even travel and tourism business owners must participate in internet marketing training to ensure that they get all the knowledge and information they need to take on a full internet marketing campaign.
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