It is that time of year again – time to review the digital year that’s been and assess what we think will be big for the coming year. Clients ask, “How should we be spending our money in 2012?” It’s a question that comes up a lot.
Google announced an algorithm update on Friday – which, according to Matt Cutts, should improve the user experience on Google organic search.
According to the blog post, Cutts describes a significant drop in user experience when landing pages from organic SERP’s have a high instance of ads above the fold (What does Google class as an ad [...]
Friday 13th – unlucky for some? I read a great article today, written on the Mocality blog about some possibly very underhand behaviour on behalf of Google in Kenya.
Google made a real game-changing announcement yesterday, releasing their new take on search which is highly personalised and features results from the users own Google+ network.
The following is an opinion piece written by our online marketing executive Andrew, who completed a part-time online marketing course in Dublin before starting as an intern with RingJohn earlier this year.
October 2011 – we are now over three quarters of the way through what, in SEO terms, could be called the year of the Panda. The change in Google rankings which first surfaced in early 2011 (known as the dreaded “Panda/Farmer Update”) caused uproar in the online marketing community.
We’ve been asked to do some work for a Brazilian client called Planeta Horoscopo who is shortly launching a Portugese language site.
The following is what normally happens when we train Irish people on how to perform link building for the purposes of ranking highly on Google.
1. You explain to folks exactly how Google works
2. They’re very sceptical
3. They think it’s too easy
4. They ask LOTS of Qs
5. You answer LOTS of Qs
6. They think of lots [...]
Choosing an SEO compay to work with can be confusing.
Are they reliable, will they get your website penalised by doing dodgy stuff etc?
Our top tips are as follows:
A July 2009 Forrester study forecasts that US budgets are set to double on search engine optimisation as well as pay per click. Indeed search marketing is set to take 59% of online marketing budgets.
This is the RingJohn Blog.
These are our thoughts on Google, Life, Ads, Online Marketing and more.
