Posts in: 'Pay Per Click'

To Click or Not to Click

January 26th, 2012 by Lynsey

With the huge leaps and bounds in mobile web usage in 2011, we have begun to really see the value of phone numbers within Google Adwords. With some new products announced last year too (Bid to Call comes to mind)

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RingJohns Marketing Trends for 2012

January 26th, 2012 by Lynsey

It is that time of year again – time to review the digital year that’s been and assess what we think will be big for the coming year. Clients ask, “How should we be spending our money in 2012?” It’s a question that comes up a lot.

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Dont Be Evil? Google Causing a Stir in Kenya

January 13th, 2012 by Lynsey

Friday 13th – unlucky for some? I read a great article today, written on the Mocality blog about some possibly very underhand behaviour on behalf of Google in Kenya.

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Google Allowing Fake Ticket Sales via Adwords Says BBC Report

January 10th, 2012 by Lynsey

Google got into some hot water last year when it was revealed that they had allowed Canadian pharmacies to illegally advertise to US consumers via Adwords – paying a penalty of $500 million US for their trouble.

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Online Marketing Training, Insight from an Insider

November 9th, 2011 by Lynsey

The following is an opinion piece written by our online marketing executive Andrew, who completed a part-time online marketing course in Dublin before starting as an intern with RingJohn earlier this year.

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Making Money with Youtube

November 9th, 2011 by Lynsey

We attended a very interesting seminar last week in the Guinness Enterprise Centre – all about the Youtube Partner Program and how to monitise your offering on Youtube.

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Google PPC Ads at the Bottom of the Page?

November 7th, 2011 by Lynsey

Since reading Google’s blog post about their update on ad placement, we have been feverishly looking out for an Irish or UK example – and bingo, found it today! (on Google.ie)

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The Power of the +1 for Display Advertising

October 11th, 2011 by Lynsey

Even if you haven’t set up your Google+ profile yet, then you most certainly have heard of Google’s latest foray into social networking. Google+ launched 3 months ago with a closed beta, so only those invited to the party could set up a profile and use the network.

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Create a Facebook PPC Campaign

January 18th, 2010 by admin

Facebook offers an unrivaled level of demographic targetting for PPC advertising. Coupled with the fact that the cost of advertising on Facebook is still relatively low compared to other PPC platforms, there is no reason why you should not give it a try…

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Turn Website Visitors into Buyers – FREE Webinar

September 21st, 2009 by John Ring

If you advertise on Google or Facebook etc, you know that driving traffic to your landing page is only half the battle.
The effectiveness of your website directly impacts the profitability of your business.

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