To Click or Not to Click
With the huge leaps and bounds in mobile web usage in 2011, we have begun to really see the value of phone numbers within Google Adwords. With some new products announced last year too (Bid to Call comes to mind)
With the huge leaps and bounds in mobile web usage in 2011, we have begun to really see the value of phone numbers within Google Adwords. With some new products announced last year too (Bid to Call comes to mind)
It is that time of year again – time to review the digital year that’s been and assess what we think will be big for the coming year. Clients ask, “How should we be spending our money in 2012?” It’s a question that comes up a lot.
Friday 13th – unlucky for some? I read a great article today, written on the Mocality blog about some possibly very underhand behaviour on behalf of Google in Kenya.
Google got into some hot water last year when it was revealed that they had allowed Canadian pharmacies to illegally advertise to US consumers via Adwords – paying a penalty of $500 million US for their trouble.
The following is an opinion piece written by our online marketing executive Andrew, who completed a part-time online marketing course in Dublin before starting as an intern with RingJohn earlier this year.
We attended a very interesting seminar last week in the Guinness Enterprise Centre – all about the Youtube Partner Program and how to monitise your offering on Youtube.
Since reading Google’s blog post about their update on ad placement, we have been feverishly looking out for an Irish or UK example – and bingo, found it today! (on Google.ie)
Even if you haven’t set up your Google+ profile yet, then you most certainly have heard of Google’s latest foray into social networking. Google+ launched 3 months ago with a closed beta, so only those invited to the party could set up a profile and use the network.
Facebook offers an unrivaled level of demographic targetting for PPC advertising. Coupled with the fact that the cost of advertising on Facebook is still relatively low compared to other PPC platforms, there is no reason why you should not give it a try…
If you advertise on Google or Facebook etc, you know that driving traffic to your landing page is only half the battle.
The effectiveness of your website directly impacts the profitability of your business.