If you advertise on Google or Facebook etc, you know that driving traffic to your landing page is only half the battle.
The effectiveness of your website directly impacts the profitability of your business.
A July 2009 Forrester study forecasts that US budgets are set to double on search engine optimisation as well as pay per click. Indeed search marketing is set to take 59% of online marketing budgets.
Increasing conversion rate is what most internet marketers aim to achieve. But not all of them understand what conversion rate is, what to measure and how to measure it. This is true especially for novice marketers. They can get so overwhelmed by all the resources and advices on how to increase conversion rate that they [...]
If you ask website owners about what they want to achieve in their website, more often than not, they will mention about getting higher conversion rate. They all want conversion rate but not all of them understands what conversion rate is, what to measure and how to do it.
It is not enough that a website receives site visitors. Those visitors should still be converted to customers before a website can actually benefit from them. Having site visitors is the first step in conversion. Site visitors are potential customers.
Online marketing affects online transactions. Online and offline marketing are not two different things. They complement each other. Some business owners think online and offline commerce exist in two different worlds. But the truth is they don’t. Even if they have different ways of attracting customers and making sales, in the end they work for [...]
It is so easy to send your site visitors away. But making them stay is not as easy as that. Why do you need to make your site visitors stay in your website? If they don’t stay, there will be no conversion. How can they sign up for your service or purchase your products if [...]
Sticky web pages attract site visitors to stay. What makes a page sticky? The key to make a page worth staying at is quality content. If there is nothing relevant on the page, there is no reason for your site visitors to stay. Sticky web pages contribute to conversions. If the site visitors stay, there [...]
The page that a site visitor arrives at after clicking on a listing or an ad is called the landing page. The landing page can either convert the site visitors to customers or send them away. The key to get maximum benefits from a landing page is to optimise it. How do you optimise a [...]
How will you know if your online advertising campaigns are paying off? Are you getting good return on investment or are you spending so much for nothing? As an online advertiser, you need to measure the results of your online advertising campaign to ensure you are getting something in return for your advertising expenditures.
This is the RingJohn Blog.
These are our thoughts on Google, Life, Ads, Online Marketing and more.
