PPC Advertising – Yahoo’s Overture Sees Profits up 33%
In 2003 Overture Services Inc started it’s search services in Dublin’s East Point Business Park in 2003 & they were then bought out by Yahoo that same year.
In 2005 Yahoo established it’s European HQ in Dublin (probably to be near their good friends at Google…)
Basically Overture is the Pay Per Click company that handles Yahoo’s Search [...]
