How Not to Approach SEO

May 10th, 2012 by John Ring

We talk about SEO alot
We are also pretty upfront on what is involved in getting to the top of Google’s organic rankings – and for many, whether they are existing or potential clients, that conversation can be a shocking one.
We thought it might be useful to share our experience of the SEO client [...]

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Make Friends with Your SEO Company

April 16th, 2012 by Lynsey

Being an SEO can be a lonely place sometimes. Whether they are thought of as magicians of a “black art”, smug and scheming techies hiding behind a wall of computer monitors or a bunch of con artists waiting to milk you and your advertising budget dry

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How Not to Use DKI in your Adwords Ad

April 12th, 2012 by Lynsey

Another nice example of a DKI (Dynamic Keyword Insertion) Fail courtesy of travelinsuranceweb.com – or should that be yravelinsuranceweb.com?

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Facebook Objects to Employers Asking for Logins

March 23rd, 2012 by Lynsey

We read (with astonishment and disbelief) that some employers in the US were asking potential employees (at interview stage) what their Facebook passwords were – so they could look up their account. In the case of a user having chosen to have their FB profile private, this is a way of looking up their details.

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How to Rank Better in Google and Bing (SXSW)

March 21st, 2012 by Lynsey

Barry Schwarz over at SearchEngineland has posted an audio clip of the session at SXSW where Matt Cutts came together with Bing, Danny Sullivan and others to talk about current SEO ranking factors, and what we need to watch out for in 2012. The session was snappily titled “Google & Bing: Help Me Rank Better!“

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Google Flights, Whatever Next?

March 20th, 2012 by Lynsey

Google announced the expansion of this feature towards the end of last week – allowing users to check (and price) flight destinations. This was previously only available to US users, it has now been expanded to include 500 non-US cities.
Imagine my excitement! I went to check out some flights from Dublin to Las Vegas (if only) [...]

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