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After coming up with a nifty set of potentially relevant keywords (expanding and targeting included), you must refine them afterwards. Refining keywords means adding all the associated synonyms and variations that come with your main themes and discarding everything that is useless. Refining starts by removing irrelevant keywords.
Some keyword searches have more results for something else than your main keyword. An example of this is the keyword "French dish", where there are search results peppered with references to dish soap and dish towels instead of actual French food items.
Adding synonyms and colloquialisms is also an integral part of refining your keywords. After choosing keywords that best reflect your business, the next action is to include words that describe what you are offering in general. For example, if your keyword phrase is computer chips, you might add phrases like Pentium computer chips, high speed computer chips, damaged computer chips (to attract attention to your authorized service repair centre, per se), and more. Colloquial phrases can include "plasma based computer chips" and so on. Consult your thesaurus to come up with additional variations.
Don't expect your keyword searches to properly spell your keyword every single time! Adding common misspellings to the keyword list is a smart idea. For instance, the computer chip phrase can include computer chip, computer chaps, and so on. This doesn't necessarily mean customers don't know how to spell - many of them produce typos, which are accidental in nature.
After removing irrelevant keywords, adding synonyms, and misspellings, your keyword list should be fairly large. Remember, this is to your benefit as you are paying for clicks and not paying a fee for every additional keyword after five. Your computer can also dictate a maximum cost per click for every click-through you generate. This means some keywords will run up more costs than others, which is fine in the overall scheme of your business. Work your keyword list in this manner and expect the profits to start rolling in the form of click-throughs, the trademark of a strong, visible web presence.
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