As we've discussed in Part 1, link building is a bona fide way of generating new customers and building traffic to your website. Your website link posted on another relevant website (with a similar niche) will draw interest and increase traffic volume to your website. We've also mentioned the use of e-mails as the best way to contact link partners and how to avoid being mistaken for a scam artist.
unsolicited commercial email (spam). Of course, a couple of complaints won't drive your Internet Service Provider from taking action, but 10+ complains can send out warning flares. Many honest webmasters have been targeted by ISP's for supposed spamming. Because of this, it is recommended to email sites with their own web address and not sites hosted by generic brands like Angelfire and 50megs.com. A cluttered inbox full of spam is troublesome at times, so try to avoid sending it. The image of your company or business can be tarnished by sending these virtually worthless pieces of mail.
Below is an example email that does an excellent job of representing what a link request should look like.
I am the Vice President and Co-Founder of Mega Processors, Inc. a company devoted to troubleshooting computer problems and offering services over the Internet. We have a lot of informational content on troubleshooting hard disk problems, preventing computer maintenance, and pretty much everything that has to do with computer repair.
Having visited your site, www.site.com and finding it interesting, I'd like to exchange links with you. I believe both of us will reap the advantages because a link partnership can boost our indirect traffic from high search engine rankings and generate direct traffic simply through link click-throughs. If you are interested, please contact me and I'll be glad to add your link to my Partners page at www.site.com today or tomorrow. If you'd like to reach me in person, please call 555-3253 or email me anytime. I'd love to collaborate with you and reap in the rewards together later.
John S. Vice President of Mega Processors
This email should do the trick!