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Quality web content is checked for accuracy, compelling, generates a response (i.e. subscribing to an opt-in newsletter) and has the ability to be updated enough to attract future customers. At many Net magazines, there is a product editor who sifts through the website checking for spelling errors, typos, and grammar deficiencies.
Your message might be enlightening and exemplify intelligence, but if your spelling is off - the entire website's image suffers. At the very least, use Spellchecker and run the content through it to check for mistakes. Many Web-editing programs have spellcheckers already built into their software, but have a word processor (i.e. Microsoft Word) handy as your primary tool.
People who create their first websites are often drawn to the appearance and design concepts of others. One may see a site with a beautiful coloured background and others may see sites with a smoother black on white scheme. Don't use both designs at the same time! Inconsistent site designer confuses your visitors and makes the site look homely. What do you think templates are used for? To stick to one design that works with the rest of the pages.
There are an unfortunate, select group of atrocious web designers that will go so far as to create entire pages using a bitmap-editing program. This means making one page with a huge JPG or GIF file in it that includes both graphics and textual content. These special web members definitely belong at the bottom of the barrel. Another thing to pay attention to is tables for layout out the content of your Web page. Tables help control the overall look of the page. An added benefit is that tables work with any browser, from Internet Explorer to Opera.
With tables, remember to make them as less complicated as possible. Browsers have a difficult time rendering bulky tables, which mean it doesn't draw them until the content in it has been downloaded. Don't make the silly mistake of having all of your content thrown into one humongous, slow-to-download table and take the next step towards quality site layout design.
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